I conceived and helped create this ‘Omniverse’ campaign for a large corporate client, to deliver a true omnichannel experience to its marketing and brand teams, so they could better understand the benefits of this communications approach. I also researched and wrote content for all components.

Through a survey at the start, staff were segmented into three groups based on personality type and attitudes to technology. They then received a series of communications, customised by channel and content, in the lead-up to the company’s annual conference. At conference it was revealed that everyone had been assigned an ‘omnitype’ and had had a unique experience based on this segmentation and their own personal characteristics.

Executed in SMS/microsites, eDMs, postcards, curated city guides, personalised branded items and video.