Developed and articulated brand voice for start-up, Dresden Vision, a new modular eyewear system. Executed in-store, online (web, eDMS and social) and in feature articles.

‘Nicki worked with us at Dresden in the very formative stage of our business. She was able to quickly understand the essence of the Dresden voice and articulate it in a fantastically engaging and authentic way. We received much praise from our customers and collaborators on our written communications.’

Sara Jinga
Principal/Head of Brand Experience Design & Customer Experience

Because Chronic Kidney Disease (CKD) is often diagnosed at a late stage, it’s important that patients begin taking positive steps as soon as possible to help delay its progression towards dialysis or transplant.

A set of simple but informative booklets was produced for healthcare professionals to give to newly diagnosed patients to support consultations and help improve outcomes.

Series and episode descriptions for podcasts about infant nutrition, hosted by media personalities and sponsored by Danone Nutrition. These were backed up by resources for mums-to-be that were provided to GPs.

I conceived and helped create this ‘Omniverse’ campaign for a large corporate client, to deliver a true omnichannel experience to its marketing and brand teams, so they could better understand the benefits of this communications approach. I also researched and wrote content for all components.

Through a survey at the start, staff were segmented into three groups based on personality type and attitudes to technology. They then received a series of communications, customised by channel and content, in the lead-up to the company’s annual conference. At conference it was revealed that everyone had been assigned an ‘omnitype’ and had had a unique experience based on this segmentation and their own personal characteristics.

Executed in SMS/microsites, eDMs, postcards, curated city guides, personalised branded items and video.

Media launch for children's homeware brand, Freckles. In keeping with the brand's focus on bed linen, the invitation was written as a bed-time story for journalists, and was supported by a media kit.

An advertorial campaign telling the stories of Toyota's most iconic models in Australia.

The equivalent of a Baby Book, this was distributed to vets by Novartis Animal Health, for them to give to new owners of puppies. The book was a guide to what to expect in a puppy's first year, and had room for notes and pictures, as well as useful information about flea and worm prevention and a product sample.

Naming, branding, website, campaign and launch materials to promote a customised online sales channel direct from vets to their customers. 

An informative website to encourage people to take flu protection measures, including vaccination. Copy followed a tight brief to maximise keywords, and use infographics to simplify appearance and content. View at www.flu.com.au

This booklet was produced specially for parents and carers and distributed through the 'Bounty Bag' given to most Australian women during pregnancy.

It was based on a white paper which presented new findings about the effects of early life nutrition on lifelong health, and contained practical recommendations about what can be done at each stage – from before pregnancy right through to toddlerhood – to help optimise a child’s future health.

This premium hardcover 32-page book launched a new luxury Lexus. Woven through the 'brochure' were finely crafted stories about the 'passionate pursuit of perfection', as analogies for Lexus's own pursuit of perfection.