This campaign idea won a global competition initiated by the Indigenus network of independent healthcare agencies (now named The Bloc), for Sanitation First, to raise funds for sustainable Grosan toilets in developing countries.
Hey Pottymouth! is a challenge to go 7 days without swearing – launching on World Toilet Day with an event hosted by renowned pottymouth, Gordon Ramsay (to get publicity and generate content for viral marketing).
Shown here are website landing page, profile page, sponsor sign-up, website downloads to share and promote (poster, swear jar labels, social tiles, emails), eDMs to participants, and co-branding.
The aim was to make Choice online as relevant to younger consumers as Choice Magazine had been to their parents, helping them make informed decisions. This outdoor and online campaign went straight to the heart of the modern dilemna of having too many - often confusing - options.
A special character was created to highlight Movicol's effective but gentle mode of action in relieving constipation. 'Colin' (the colon) featured online, in-pharmacy and in pharmacy education, and got an appropriate makeover for the launch of Movicol Liquid.
A brand TVC to position Soothers as the fix for a sore throat when it's serious enough to threaten your social life. Combined archival and new footage for an authentic 60s feel.
The ultimate torture test showed Telfast’s role in helping a farmer overcome hayfever on the day it matters most - a community event building giant hay sculptures. Executed online, in-store, on TV, outdoor and in print.
Helping Blackmores Pregnancy and Breastfeeding supplement highlight a major advantage over an established competitor - the cognitive benefits of omega-3/fish oil for a developing baby.
This poster aimed to start a conversation between travelling patients and their doctors about vaccination, within the strict messaging regulations of Medicines Australia.
AstraZeneca-sponsored awareness campaign highlighting the unseen risks of high cholesterol. Executed on TV, online and in doctors’ clinics, with Facebook ads linking to the website.
Putting a bathroom cleaner to the ultimate test, whilst paying homage to one of Australia's favourite movies.
A new-generation sheep drench was launched in New Zealand with a TVC that took a humorous route to illustrating what control means for a sheep farmer. It was based on a popular NZ TV series featuring working sheepdog competitions.
A low budget advertisement for ear wax remover, using "white" space to deliver the message loud and clear.
Launch ad for a new scent in the Norsca deodorant range.
HIV disclosure can be a sensitive issue. This campaign, in gay press and venues, used a metaphor of screws with positive & negative heads to keep the communication clearly around sex but stand out amongst the prevailing body imagery.
The flu virus is lurking all around and it's easy to catch, with ugly consequences. The virus head campaign has been executed in surgeries, elevator media, workplaces, outdoors and online.
Ads and point of sale for Coffee Bean Festival and Father's Day promotions.
Simple stands the test of time. This idea for a refreshed logo was a ‘first thought’ during a client briefing on another project, and has now been in use for over 10 years.
