Being tied to a toilet is something no traveller wants when on holiday or a business trip. We drew attention to this in a campaign to healthcare professionals and in-surgery,  to reinforce the importance of vaccinating against cholera.

MSD Hub is an IT application to help healthcare professionals identify patients needing a review (who may otherwise be lost in the clinic's records.)

Central to MSD Hub's launch was an innovative Augmented Reality application that made the technology simple and fun for sales representatives and customers. Other sales materials included pull-up banners and brand reminder leave behinds.

A simple but effective information campaign to consumers, which focused on night-time waking as a measure of asthma control. It features a wise, likeable owl who represents a concerned doctor, and was supported by communications to doctors.

Brand campaign for an asthma and COPD medication.  While the patient benefit - more open airways - was the main communication, the creative also invited healthcare professionals to be more open in their consideration of how to treat these conditions.

An integrated campaign for an established heartburn treatment, Nexium, to reinforce its strong credentials as the brand that can help patients feel 'happy inside' again. T-shirts for sales reps, iDetailers and healthcare media were the primary channels.

Severe break-through cancer pain has been described as the “drunken uncle who gatecrashes the party”. This campaign to healthcare professionals shows patients being empowered by an effective medication to deal with it on arrival.

This campaign of journal ads and DM leveraged the insight that pain isn't always clear-cut. It showed a spectrum of colours, each captioned to represent a different pain experiences, from Just Down a bit Jade to Mustard Misery and Raging Red.

We needed to remind doctors that for baseline pain management, Panamax was still the first line recommendation.
The campaign positioned Panamax as a contemporary classic, as relevant today as ever. 

A campaign to general practitioners reminding them that at heart, every older woman still feels youthful, and by helping effectively treat osteoporosis, Fosamax can help keep that spirit alive.

Generic versions of medications are never exactly the same as the originals - and for some patients this can affect compliance. This mailer to doctors reminded them that patients prescribed Solian for schizophrenia may have difficulty adjusting to a generic form of their medication if it looks different to what they're used to.

There was nothing particularly new to say about Phenergan, a broad-use antihistamine. So we focused on its strength across different indications in this journal ad.