Developed and articulated brand voice for start-up, Dresden Vision, a new modular eyewear system. Executed in-store, online (web, eDMS and social) and in feature articles.

‘Nicki worked with us at Dresden in the very formative stage of our business. She was able to quickly understand the essence of the Dresden voice and articulate it in a fantastically engaging and authentic way. We received much praise from our customers and collaborators on our written communications.’

Sara Jinga
Principal/Head of Brand Experience Design & Customer Experience