This campaign idea won a global competition initiated by the Indigenus network of independent healthcare agencies (now named The Bloc), for Sanitation First, to raise funds for sustainable Grosan toilets in developing countries.

Hey Pottymouth! is a challenge to go 7 days without swearing – launching on World Toilet Day with an event hosted by renowned pottymouth, Gordon Ramsay (to get publicity and generate content for viral marketing).

Shown here are website landing page, profile page, sponsor sign-up, website downloads to share and promote (poster, swear jar labels, social tiles, emails), eDMs to participants, and co-branding.